Get Off My List!
*Tim Atkinson sent this email to his list on June 19th 2011 (Father’s Day)* Enjoy:)
Class is in session: Sit up- Shout up and read every word..
I’m going to teach you one of the main reasons I have such
an active list and why my list can out perform other Internet
Marketers that have 10x my list size. If you pay close attention
and embrace this message your business will be blessed.. Don’t believe
me- keep reading..
“So Tim how do you out perform other Internet Marketer’s that have
10x your list size?”
It’s my relationship with my list – They trust me more..
“Yea no shit Tim!?!”- “Can you elaborate a little?”
Every month I have new leads that pour into my customer database-
the number is in the 1,000′s. These are all types of people- brand spanking
newbie’s, jaded Internet Marketers, struggling Internet Marketers, intermediate
to advanced Internet Marketer’s and the list goes on.. happy people, sad people,
angry people.. I think you get my point.
Now here’s the super cool part about my business..
I get to pick and choose who I want to stay on my list. I get to choose who I
help by adding value, I get to choose who I sell my information to- I have full
control and let me tell you, it rocks! This is the type of control I dreamed about
and thought wasn’t possible when I was busting my ass in my 9-5 job.
“Ok I get it Tim.. but how do you do that?”
It’s really easy – Be yourself- Be real- and give a damn!
First thing you need to get through your head right away is that regardless of
how awesome you are, how smart you are, how much value you give..you will
never ever please everybody- In fact there will be people on your list that just hate
you- can’t stand you- think your a total worthless piece of shit.. that curse you to
hell and back when you send an email.
Ask any successful Internet Marketer who’s been building a list for any considerable
amount of time and they will totally agree.
For example my good buddy and mentor- Frank Kern- everyone loves him right?
I mean he’s the highest paid Internet marketing consultant in the world so everyone
on his list must worship him right?- Answer: HELL NO!!!
There are people on Frank’s list that can’t stand him(well were on his list)- I know this
to be true because in his latest “book” he talks about it. Now obviously a large
percentage totally love him which is why he’s the highest paid Internet Marketer-
So what does that example tell you..
Well it’s re-confirms my earlier statement.. let me reiterate for you
“First thing you need to get through your head right away is that regardless
of how awesome you are, how smart you are, how much value you give..you
will never ever please everybody- In fact there will be people on you list that
just hate you- can’t stand you- think your a total worthless piece of shit.. that like
curse you to hell and back when you send an email..”
So now that we know this to be true and once you accept this fact you will be well
on your way to creating a super active list that loves you- that has your back when
shit hits the fan and will buy from you over and over and over again for the rest of time.
Sounds pretty cool right?
So now I’m going to break this down into a framework that will help you easily
grasp the simple strategy to keeping a highly active list.
I call it “My Simple Strategies To Keeping A Highly Active List” – man Im so creative:)
Step 1. Be yourself- Be real.. You know you can’t please everyone so don’t try to.
If people unsubscribe from your list- GOOD!! That is a blessing- it means that they
don’t dig your style or just aren’t ready for you yet.. I mean these people won’t buy
from you anyway and will just suck all your energy so you want them off your list.
When people unsubscribe from my list I’m totally stoked because I know I just made
room for new people who dig my style and like me for who I am.
Plus I know that most of those people that unsubscribe, a small percentage of them
will come back on my list-when the time is right- I see it all the time because people
go through shit and maybe I caught them in a mad mood or something- who knows
and I really don’t give a damn
Step 2. Promote to your list- A lot! Listen you became an Internet Marketer
to make serious cash right? So email cool stuff for your list to buy and do it
often- Hell do it everyday if you want. Remember that you will have many
types of people on your list.
Many will unsubscribe- Great! they won’t buy from you anyway, many won’t
buy but will study your marketing, and many will buy everything you recommend.
Now I’m making a strong point here and if you promote everyday be prepared
for many unsubscribes but you will make a lot of money especially if you pick
the right offers..and if you throw some free training and add value on some of
the days that will make people on your list like you even better- I mean the whole
point of this email is to teach you how to build an active list- not a beat up list
Here’s a nice email plan that has worked great for me and I follow it often.
Email 5x a week.. Monday-Thursday and then on Sunday(1pm est )- In my split
testing Friday and Saturday get the worst open rates and the most unsubscribes..
Do 2 awesome free trainings on whatever you want and 3 awesome email promotions
usually in the form of a campaign. Now I don’t always follow this plan but if you
have no idea where to start this should work good for you or at least a good starting point.
Not everyone will agree with that plan and frankly I don’t give a shit:) It’s my
business not theirs.. and this is what works for me
Step 3. Purposely get people off your list that you know won’t buy from you, that
will suck your energy and won’t like you for who you are..
for example with me- I tell it like it is and sometimes that hurts people’s feelings-
I curse a lot and that offends people who don’t. I like grey hat and black hat marketing
stuff and I like to teach that too and I know many people don’t feel comfortable with that..
So what do I do.. I purposely throw this at my list because this is who I am-
I mean I’m a marketer with integrity and I care about my list but I am who I am.
I curse like a sailor, I’m loud, I wear my heart on my sleeve and if someone on
my list freaks out about who I am then I want them off my list because it’s not
a good fit for either of us. Time will be wasted and time is money on both ends..
A good example of this strategy is yesterday’s email I sent out- If you haven’t
checked it out- go do it because I spent 2 hours writing that damn email and I
poured my heart out and I think a lot of you will get some awesome value from it-
I know this because may of you told yesterday how awesome it was- but there
were many and I mean many that hated it- didn’t even read it because
I put “You Suck!” as my email subject line-
-On purpose, because I want the easily offended- off my list because most
likely they won’t like my style because my marketing and the way I teach at
times is totally “in your face” and I’m creative(well that’s what I call it). It’s
really funny as hell when people on my list get so mad at my subject lines.
They get so mad I “tricked” them into opening my email. LOL (shrugs) my
open rates are sometimes over 30%- How bout them apples! “oh that’s not
cool marketing Tim and I don’t like it”- my response: “Uh, oops get off my list:)”
- I always make sure I put the smiley face after that to really fuck with
them.. ok back on track
I do stuff like this every month because every month I get new people
on my list who maybe have never heard of me before or maybe they don’t
really know me or my marketing style. This ensures me that the ones who
are easily offended take a hike and I know the ones that stay on my list don’t
mind it and maybe even appreciate my candor.
I mean this email alone I’ve cursed like 20 times purposely because I know
many of you will be like- “Ugh this is soooo unprofessional!” – Yea no shit
Sherlock, I’m an entrepreneur baby and this is my business! I know I have
what it takes to change lives in my business because I already have and do it
everyday- I have helped 1,000′s of Internet Marketers like you have their big
breakthroughs with their online business- I’m the shit and I know it and my
loyal subscribers know it and they have my back for life just like I have their
back for life and will make sure I serve them and put them first before anything-
That’s real talk and brings me to my next step..
Step whatever I lost count: Serve your list(customers)- I mean you need to
put them first before yourself- I’m talking the ones that stay on your list and
dig your style and love you and buy from you. You need to treat them like
GOLD because they are your business!! make sense? Forget the weak, easily
offended pussy’s and totally concentrate on your loyal subscribers..
Most importantly make them money!! Fuck your JV’s- they can get in the
back of the line. You put your customers first- you make your customers
money and if you do that you can write your own ticket. That’s a real sustainable
business! Not what my friend Jay calls the JV circle jerk- that business model
sucks and you lose a lot of loyal customers by putting your JV’s first.
So don’t be like “the rest”
You still here??
Wow- Congrats that means your a real BAM!
That means you really got some value from this very important lesson.
That means you dig my style or at least respect it and maybe you love me!
Awww that’s so sweet I can feel the love- thank you;)
Important to Note:
Everyone is different. So don’t try to be like anyone but yourself(remember step 1)
So always be yourself- purposely get people off your list by being yourself but
most importantly put your loyal subscribers(who are your customers) first! I
mean that if you don’t put them first then you will never reach your max
potential in your business. aka make them some money- teach your secrets
don’t hold shit back- that sucks and is boring
If your going to beat your list to death with offer after offer- at least make
sure their high quality offers(I know their hard to find these days).
but if you do that just be prepared for many haters and you better have a lead
generation campaign(every week) as that list will go stale quick and you
will see your open rates drop big time.
If you make it a point every week to give them something super bad ass that
they will love you for then that will be awesome. I’m talking give them the
farm and all the damn animals- don’t hold back..take this email for example-
this has taken me like 3 hours to write because I have serious A.D.D., type
slow as shit and every other sentence I need to do spell check LOL- but
truth be told I poured my hear out on this email as I know to my loyal
subscribers this will really help you get your mind right about list building
and the relationship you build with your list.
This is me putting you first! Serving you because that is why GOD put
me on this earth. I could have made this an ebook and sold it and made
a lot of money but instead I wanted to give it to you for free because
you need this and deserve it!
Ok, I just heard the bell ring so class is out of session. Enjoy the rest of
your Sunday and Happy Father’s day to those fathers reading this.. I myself
am going to spend time with my daughters now:)
PS. Imagine your business filled with customers who love you for who
you are- who buy from you every time you sell to them. Imagine your
business filled with nothing but positive energy and happiness. You will
achieve this if you embrace what I’ve laid out for you in..
“My Simple Strategies To Keeping A Highly Active List”