I just deleted my FB Fan Page that had 12,000 likes- Here’s Why?

Email sent by Tim Atkinson on June 22, 2011:

“You did what!?!”

Yea I did and popped a bottle of Cristal as I did it- (style points- 100!)

I’ve built that fan page from the ground up for the past 3-4 years..
I kinda lost count of how long I had it up.

I mean don’t get me wrong it was a great billboard as people
walked the streets of Facebook and came across my page..

“oh Wowww, Tim has 12,000 likes- he’s super cool and popular,
that blue model profile pic is so cool too- he most be important”

So yea, in online branding I guess it did help me a little because
a fan page with 1 like sucks compared to 12,000 likes!

So why did I do it??

Here’s the quote of the day and maybe the year:

“Creative destruction is the requisite for innovation”

Man I love that quote and it’s so true. (write that quote down)

Sometimes destroying something that took you forever
to build just to start over can be very powerful and life changing.

Change in any form is powerful and as long as you evolve
from that change in a positive light.

I’ve been marketing online is some shape or form for around 5
years. It took my like a 1.5 years just to wrap my head around
this whole make money online thingy. So for the last 3 years
is when I really started to build my brand and make serious money.

So let’s dissect my decision to delete my FB Fan page.

As you know it’s been up let’s say 4 years- and 4 years ago I
was still kinda a newbie. In comparison to my business
now it’s like night and day difference.

My target market has totally changed, the way I build my business
has totally changed..really everything is different. New partnerships
the whole nine..

So I have like 2-3 years of building a FB fan page that’s not really
my target audience anymore and I sucked at it as I was still growing
in my business during that time.

When I first got started online I did niche marketing, affiliate marketing
and MLM(Network Marketing).

For affiliate marketing all I did was do Google Adwords(PPC) back when
it was a Goldmine before all the slaps- Google slapped me so hard it
kinda turned me own;)

I learned blackhat SEO stuff and did well with niche marketing but
man was it time consuming. BTW-SEO is my passion and white hat SEO
is the game you need to play-but it’s always good to know both;)

Most people that get started online don’t go into the Internet Marketing
niche right away- they get sucked into what we call the “biz opp” niche.

“work in your underwear type shit” “fill out survey’s a make a gazillion$$”

I think you have probably been there and done that right?

Truth be told that’s how it was for me. I tried many MLM’s like Mona-Vie-
dude I was gangsta at house parties(or what they call tasting parties) and did well.

I came up with this cocktail and used all the Mona V!e juice and mixed it
with Grape or Orange vodka and by the time the party was over, everyone
was feeling good and then I closed them and they joined my team- LOL

If your in Mona-V!e right now, try that it works like gangbusters (seriously)

disclaimer: I don’t drink anymore- yay for me!

During the infancy of my FB fan page I was the kinda marketer that
was in both MLM and IM and it sucked!

Here’s a great lesson- just do one thing at a time- one niche at a time. I
thought it was smart to be that guy who sold information to both niches.

The problem with that is that both niches are completely different markets.
Yes they both want to make money but trust me when I say a biz opp lead
is way different than a IM lead.

For example: most biz opp leads are straight newbie’s who get completely
confused about IM stuff and most IM leads are jaded/angry marketers
that been scammed a million times. I love both industries and I’m not
knocking one or the other just giving you facts based off my experience.

In both niches only like 10% of the prospects are good for your business,
positive thinkers/action takers and like to buy.

So why did I close down my FB page.. because it was targeted to that
90% who are either too new, too angry, negative thinkers and non buyers
and non action takers- Ha- the total opposite- geez I’m an idiot

Yes it was cool to show everyone I had lots of likes and maybe that helped
in some making a buying decision but at the end of the day it was built
incorrectly.

My business today is totally focused on that 10%- the positive action takers,
the buyers- These prospects I can help- These prospects will make money
from what I teach them, these prospects will become huge success stories.

Remember like I’ve said before your customers are #1- their success is #1
and if you build your business with your customers being #1- they will
be super successful-and of course so will YOU.

So I deleted the damn thing and that ugly blue profile pic I had up.
I’m now going to start a new FB page that only targets the 10% I’m looking
for-to help grow in their business and life. My success rate will be sky high,
I’ve already test it!

Remember: “Creative destruction is the requisite for innovation”

Learn from my mistakes- don’t create a virtual asset just to create one,
make sure you have a strategic game plan that will maximize your
earning potential and your customers earning potential.

One of my close business partners has an amazing asset online that
has great authority, great connections in his blog network and has
been creating content everyday for 3 years. But guess what he ain’t
making a dime!

So what are we going to do- Destroy it and rebuild and it’s going
to be a multi-million dollar asset- it’s a fact as now we have the
right game plan.

If you have an asset right now that you know is a goldmine and
your not making any money then tear it down and rebuild it to
make money- link up with the right partners to help you do this.

You cannot do this own your own- you cannot create wealth on
your own- you’ll burn yourself out.

I’m not going to give you a wealth lesson now but I will in the
future so stay tuned to my upcoming emails.

I want to confess something right now to you.

I’m in the process of this reconstruction stage right now with
YOU- my loyal subscriber.

If you recall my last 2 emails sent to you were..

“YOU SUCK!” and “Get Off my list!”

and it worked great- I had great message inside both emails
and I got amazing feedback and at the same time got the
tire kickers, angry jaded marketer and all the people I don’t want
to do business with off my list. I knew that taking you through
this campaign if you made through my hazing you were someone
that deserved my help- my knowledge and I got lots of it.

Which led me to this email I’m writing to you today. You’ve
made it and now I’m going to focus on getting you paid!
Now if you haven’t read my last 2 emails do so now and
make a decision to stay with me or leave me. Don’t worry you
won’t hurt my feelings- I understand

In the next coming weeks and months your life is going to change
as long as you stick with me. I’m going to share training with you
that will change your life and business. I’m going to promote offers
to you that I want you to buy that I buy myself and together will
create a legacy that will be talked about for the rest of time!

Are you ready?

Please unsubscribe if your not and maybe we can do business again
later.

If your here to stay with me then get ready- It’s going to be intense!
Yipppeeeeeee!!!!!

To Our Success,

-Tim

P.S. I’m excited for you

Get Off My List!

*Tim Atkinson sent this email to his list on June 19th 2011 (Father’s Day)* Enjoy:)

Class is in session: Sit up- Shout up and read every word..

I’m going to teach you one of the main reasons I have such
an active list and why my list can out perform other Internet
Marketers that have 10x my list size. If you pay close attention
and embrace this message your business will be blessed.. Don’t believe
me- keep reading..

“So Tim how do you out perform other Internet Marketer’s that have
10x your list size?”

It’s my relationship with my list – They trust me more..

“Yea no shit Tim!?!”- “Can you elaborate a little?”

Every month I have new leads that pour into my customer database-
the number is in the 1,000′s. These are all types of people- brand spanking
newbie’s, jaded Internet Marketers, struggling Internet Marketers, intermediate
to advanced Internet Marketer’s and the list goes on.. happy people, sad people,
angry people.. I think you get my point.

Now here’s the super cool part about my business..

I get to pick and choose who I want to stay on my list. I get to choose who I
help by adding value, I get to choose who I sell my information to- I have full
control and let me tell you, it rocks! This is the type of control I dreamed about
and thought wasn’t possible when I was busting my ass in my 9-5 job.

“Ok I get it Tim.. but how do you do that?”

It’s really easy – Be yourself- Be real- and give a damn!

First thing you need to get through your head right away is that regardless of
how awesome you are, how smart you are, how much value you give..you will
never ever please everybody- In fact there will be people on your list that just hate
you- can’t stand you- think your a total worthless piece of shit.. that curse you to
hell and back when you send an email.

Ask any successful Internet Marketer who’s been building a list for any considerable
amount of time and they will totally agree.

For example my good buddy and mentor- Frank Kern- everyone loves him right?
I mean he’s the highest paid Internet marketing consultant in the world so everyone
on his list must worship him right?- Answer: HELL NO!!!

There are people on Frank’s list that can’t stand him(well were on his list)- I know this
to be true because in his latest “book” he talks about it. Now obviously a large
percentage totally love him which is why he’s the highest paid Internet Marketer-

So what does that example tell you..

Well it’s re-confirms my earlier statement.. let me reiterate for you

“First thing you need to get through your head right away is that regardless
of how awesome you are, how smart you are, how much value you give..you
will never ever please everybody- In fact there will be people on you list that
just hate you- can’t stand you- think your a total worthless piece of shit.. that like
curse you to hell and back when you send an email..”

So now that we know this to be true and once you accept this fact you will be well
on your way to creating a super active list that loves you- that has your back when
shit hits the fan and will buy from you over and over and over again for the rest of time.

Sounds pretty cool right?

So now I’m going to break this down into a framework that will help you easily
grasp the simple strategy to keeping a highly active list.

I call it “My Simple Strategies To Keeping A Highly Active List” – man Im so creative:)

Step 1. Be yourself- Be real.. You know you can’t please everyone so don’t try to.
If people unsubscribe from your list- GOOD!! That is a blessing- it means that they
don’t dig your style or just aren’t ready for you yet.. I mean these people won’t buy
from you anyway and will just suck all your energy so you want them off your list.
When people unsubscribe from my list I’m totally stoked because I know I just made
room for new people who dig my style and like me for who I am.

Plus I know that most of those people that unsubscribe, a small percentage of them
will come back on my list-when the time is right- I see it all the time because people
go through shit and maybe I caught them in a mad mood or something- who knows
and I really don’t give a damn

Step 2. Promote to your list- A lot! Listen you became an Internet Marketer
to make serious cash right? So email cool stuff for your list to buy and do it
often- Hell do it everyday if you want. Remember that you will have many
types of people on your list.

Many will unsubscribe- Great! they won’t buy from you anyway, many won’t
buy but will study your marketing, and many will buy everything you recommend.
Now I’m making a strong point here and if you promote everyday be prepared
for many unsubscribes but you will make a lot of money especially if you pick
the right offers..and if you throw some free training and add value on some of
the days that will make people on your list like you even better- I mean the whole
point of this email is to teach you how to build an active list- not a beat up list

Here’s a nice email plan that has worked great for me and I follow it often.

Email 5x a week.. Monday-Thursday and then on Sunday(1pm est )- In my split
testing Friday and Saturday get the worst open rates and the most unsubscribes..
Do 2 awesome free trainings on whatever you want and 3 awesome email promotions
usually in the form of a campaign. Now I don’t always follow this plan but if you
have no idea where to start this should work good for you or at least a good starting point.

Not everyone will agree with that plan and frankly I don’t give a shit:) It’s my
business not theirs.. and this is what works for me

Step 3. Purposely get people off your list that you know won’t buy from you, that
will suck your energy and won’t like you for who you are..

for example with me- I tell it like it is and sometimes that hurts people’s feelings-
I curse a lot and that offends people who don’t. I like grey hat and black hat marketing
stuff and I like to teach that too and I know many people don’t feel comfortable with that..

So what do I do.. I purposely throw this at my list because this is who I am-
I mean I’m a marketer with integrity and I care about my list but I am who I am.
I curse like a sailor, I’m loud, I wear my heart on my sleeve and if someone on
my list freaks out about who I am then I want them off my list because it’s not
a good fit for either of us. Time will be wasted and time is money on both ends..

A good example of this strategy is yesterday’s email I sent out- If you haven’t
checked it out- go do it because I spent 2 hours writing that damn email and I
poured my heart out and I think a lot of you will get some awesome value from it-
I know this because may of you told yesterday how awesome it was- but there
were many and I mean many that hated it- didn’t even read it because
I put “You Suck!” as my email subject line-

-On purpose, because I want the easily offended- off my list because most
likely they won’t like my style because my marketing and the way I teach at
times is totally “in your face” and I’m creative(well that’s what I call it). It’s
really funny as hell when people on my list get so mad at my subject lines.
They get so mad I “tricked” them into opening my email. LOL (shrugs) my
open rates are sometimes over 30%- How bout them apples! “oh that’s not
cool marketing Tim and I don’t like it”- my response: “Uh, oops get off my list:)”
- I always make sure I put the smiley face after that to really fuck with
them.. ok back on track

I do stuff like this every month because every month I get new people
on my list who maybe have never heard of me before or maybe they don’t
really know me or my marketing style. This ensures me that the ones who
are easily offended take a hike and I know the ones that stay on my list don’t
mind it and maybe even appreciate my candor.

I mean this email alone I’ve cursed like 20 times purposely because I know
many of you will be like- “Ugh this is soooo unprofessional!” – Yea no shit
Sherlock, I’m an entrepreneur baby and this is my business! I know I have
what it takes to change lives in my business because I already have and do it
everyday- I have helped 1,000′s of Internet Marketers like you have their big
breakthroughs with their online business- I’m the shit and I know it and my
loyal subscribers know it and they have my back for life just like I have their
back for life and will make sure I serve them and put them first before anything-
That’s real talk and brings me to my next step..

Step whatever I lost count: Serve your list(customers)- I mean you need to
put them first before yourself- I’m talking the ones that stay on your list and
dig your style and love you and buy from you. You need to treat them like
GOLD because they are your business!! make sense? Forget the weak, easily
offended pussy’s and totally concentrate on your loyal subscribers..

Most importantly make them money!! Fuck your JV’s- they can get in the
back of the line. You put your customers first- you make your customers
money and if you do that you can write your own ticket. That’s a real sustainable
business! Not what my friend Jay calls the JV circle jerk- that business model
sucks and you lose a lot of loyal customers by putting your JV’s first.
So don’t be like “the rest”

You still here??

Wow- Congrats that means your a real BAM!

That means you really got some value from this very important lesson.

That means you dig my style or at least respect it and maybe you love me!
Awww that’s so sweet I can feel the love- thank you;)

Important to Note:
Everyone is different. So don’t try to be like anyone but yourself(remember step 1)
So always be yourself- purposely get people off your list by being yourself but
most importantly put your loyal subscribers(who are your customers) first! I
mean that if you don’t put them first then you will never reach your max
potential in your business. aka make them some money- teach your secrets
don’t hold shit back- that sucks and is boring

If your going to beat your list to death with offer after offer- at least make
sure their high quality offers(I know their hard to find these days).

but if you do that just be prepared for many haters and you better have a lead
generation campaign(every week) as that list will go stale quick and you
will see your open rates drop big time.

If you make it a point every week to give them something super bad ass that
they will love you for then that will be awesome. I’m talking give them the
farm and all the damn animals- don’t hold back..take this email for example-
this has taken me like 3 hours to write because I have serious A.D.D., type
slow as shit and every other sentence I need to do spell check LOL- but
truth be told I poured my hear out on this email as I know to my loyal
subscribers this will really help you get your mind right about list building
and the relationship you build with your list.

This is me putting you first! Serving you because that is why GOD put
me on this earth. I could have made this an ebook and sold it and made
a lot of money but instead I wanted to give it to you for free because
you need this and deserve it!

Ok, I just heard the bell ring so class is out of session. Enjoy the rest of
your Sunday and Happy Father’s day to those fathers reading this.. I myself
am going to spend time with my daughters now:)

Your friend,

-Tim

PS. Imagine your business filled with customers who love you for who
you are- who buy from you every time you sell to them. Imagine your
business filled with nothing but positive energy and happiness. You will
achieve this if you embrace what I’ve laid out for you in..
“My Simple Strategies To Keeping A Highly Active List”

Easy way to add $12,000 to your bottom line this year

How was last week for ya? You ready to rock this week?
Did you make any profitable connections?

I ask this because every week you should make it a point
to form at least 1 new profitable relationship for your business.

This past week was life changing for my business! Last
Weds(June 8th) I flew over to San Diego, CA to attend the Magic
Bullet Seminar-(I also had a video shoot for an upcoming
project). Everyone and anyone that’s kicking some ass online
was at this event. It was truly epic~

Not only did I form a profitable connection but I formed
like 100! seriously

Let’s do some math shall we:) Yay- I can hear you say.. LOL

So like I said earlier you need to focus on forming at least
1 profitable relationship a week. That means by the time
the year is over you’ll have 52 new profitable relationships.
(52 weeks in a year)

Now what do you think that will do for your business?
We all know that in your Internet Marketing business
you can’t reach you max growth on your own-( or it will
take double the time if you get that lucky)

So if you follow my advice you’ll be well on your way to
max growth in your business with 52 new profitable connections
every year. Right?

Now stay with me as there is a method to my madness..
Muaahahahahahaaha

Let’s say every year you made it a “requirement” to go
to at least 3 major Internet Marketing events. please do this.
pretty please?

Remember just in 2 days I literally made damn near 100
new profitable relationships. Each seminar usually has
anywhere from 200- 1,000 attendees.

So let’s say you just just made 25 new profitable connections
at each event- that means you will have 75 new connections
a year to help grow your business- and that is real easy to do
as really everyone’s main purpose at these events is to connect
with other marketers(entrepreneurs).

Now if you combine your 75 new connections from the events
with my requirement to get 1 new connection a week outside events
you will have 127 new profitable connections(at the end of the year)
keyword profitable here my friends- So what do you think that will
do for your business!?! come on think real hard…

Ok now for the fun mathematics(yes math can be fun)-
Let’s bring the “Law of Averages” into this equation. Law of Averages
tells us if you have 127 new profitable connections a year that a
minimum of 12 will make you money! that’s 10% for the slow ones;)

Let’s say worse case that each one net profits you $1,000 a year(and that conversion
would really suck)- but trying to make an obvious point here.. that would
be an extra $12,000 a year for your business and also probably a bigger brand,
bigger list etc. Also if campaigned properly you would continue to make money
with these connections for years to come. Also if you stick to this formula
your profitable connections will start to compound and your business would
grow expeditiously. right? because this is part of your everyday business-

You see where I’m going here?

Now if your like super shy and stuff and have a serious
case of social anxiety.. GET OVER IT!!!!

You see the most growth in your business when you step
outside your comfort zone and take massive action. So suck it
up and start connecting!

“But wait there’s more” – name that movie.. hehe

Here are some tips to make sure you meet this metrics I’ve laid
laid out for you.

Tips to form 1 profitable connection a week:

1. Establish who are the big dogs in your niche- They don’t have to
be super guru’s- just like minded entrepreneurs that resonate with you

2. Friend request them on FB- send them a personalized message- Be real- Be you!

3. Subscribe to their YouTube channel, opt in on their list- comment on their
blog- Basically stalk the hell out of them but in a cool way that say’s – Hey, I
think your cool-I’m also cool so let’s connect:)

4. Connect with them on skype

5. Buy their products- join their masterminds.. but all in all be social and cool-
it’s really that easy to make sure you make at least 1 profitable connection each
week- But become friends- don’t just connect with them to make money-make sense?

Tips to form profitable connections at events:

1. Get business cards made with all your contact info-cell, email, skype,websites
the works! American Psycho style haha (ok bad joke)

2. Sit next to the ones you want to connect with during the event

3. During breaks go up to people and introduce yourself and spark
conversation- Don’t be scared! Be Real and Be you! You can do this!

4. Take them to lunch, dinners- go hang out at the party’s and after party’s.
I don’t drink and still go to make these connections so don’t worry if your
not a party animal- your really there to connect

5. Talk to everyone- Be super cool

6. Ask questions- Don’t just talk about yourself- get them talking
about their business

I guarantee if you follow exactly what I’ve laid down in this email
you will add a min of $12,000 to your bottom line every year- even
if your a complete newbie- You will learn so much stuff you didn’t
know before with every new connection(relationship).

Trust me on this one- I like to think I know a lot about business
and marketing and I can confidently say that I always learn new cool
stuff with every new connection that will help me further grow my
business.

One last thing- Make sure you use your best judgment. Don’t just
link up with everyone. There are some bad apples out there- Trust me
you will know them once you connect. So only connect yourself with
positive people who will help you grow in your business and in life.

Now- your action step is to start connecting today! I also want to
hear about your progress so just email me anytime to let me know
how things are rockin- Cool? I would love to hear about your progress.

To Your Fast Success,

-Tim

P.S. If your reading this PS that means you a BAM and are
really serious about success. I give you massive props! Thank you
for your time and talk soon

******************************************************
I want to hook you up with a free custom built website valued at $1995 to say
thanks for our time together